Most of us receive over 100 marketing emails daily – most of which go straight to the trash. But every once in a while, one catches your eye. Maybe it teaches you something useful, makes you feel seen, or tempts you to click “buy now.” The best marketing emails don’t just sell—they connect. That’s why email marketing remains one of the most powerful tools for capturing attention, building relationships, and driving intentional, measurable growth.
Email marketing isn’t a new concept—but crafting a strategy that actually stands out in a crowded inbox? That’s the real challenge. Knowing where to begin can feel overwhelming, especially when your goal is to create emails that feel fresh, personal, and impossible to ignore.
With over 25k agencies in our community, Breef can help brands of all sizes connect to agency partners specializing in email marketing. The right team can help you launch your dream email campaign, provide you with guidance every step of the way, AND grow your overall conversions (AKA drive sales!)
What is Email Marketing?
By definition, email marketing is a digital marketing channel that connects brands with clients in a subscription-based format, falling under the umbrella of digital marketing. Email marketing allows customers to personalize their digital inboxes by providing their preferred email address directly to a business. Essentially, customers are opting in to receive relevant marketing-related content and inviting businesses to stay ‘in the know’ with any new updates they may have.
What are the benefits of successful email marketing campaigns?
Not only does email marketing have the highest conversion rate in comparison to all other marketing channels according to a study done by First Page Sage, but it is also one of the easiest ways to monitor and track success. Timing, content, and catchiness are crucial components of email marketing. It is important to be strategic about when you send your emails to ensure they grab your consumers’ attention and ultimately do what they are supposed to do — drive sales. By sending content directly to a consumer’s inbox, you are guaranteeing that the customer will receive your content rather than trusting an algorithm to deliver your messages to your target audience.
Email marketing makes people feel like they are part of a community and are getting the scoop on things before anyone else (think: early access sales, pre-launches, and event invites.) So there's a reason it's proven to be one of the most successful ways to grab and retain consumers’ attention while also providing ROI.
How can my brand get started with Email Marketing?
Breef partners with over 25k vetted agencies to connect brands with the best possible partner for any and all marketing needs. Here is a step-by-step breakdown of how to get started launching your dream email marketing campaign!
- Work with Breef to find the perfect email marketing agency. You can book a call to meet with a Marketing Strategist.
- Identify content themes and build an email marketing strategy.
- Design + deploy your campaigns.
- Test, execute, optimize, and repeat!
