In today’s digital era, the advertising world is dynamic, ever-changing, and often challenging to keep up with. There are constantly new trends, placements, and social platforms that brands must have a presence on in order to stand out and capture their target customers.
With more placements come more ads and more content to produce at a high frequency. If your brand continually uses the same content or repurposes old creative, this will trigger creative fatigue! Creative fatigue is decreased advertising effectiveness caused by repetitive exposure to the same content. Traditionally, advertisers produce their content in phases throughout the year to align with key moments, product launches, etc. What advertisers should do to avoid creative fatigue is adopt an Always-on Advertising method!
What does Always-on Advertising (AoA) mean?
An always-on advertising strategy involves running ongoing marketing campaigns with fresh creative to keep your brand consistently relevant in the market. An AoA strategy also helps you overcome creative fatigue by maintaining a steady flow of fresh assets. It ensures your advertising campaigns remain dynamic and captivating without the pressure of creating new content, which often leads to campaign delays. With a readily available library of assets, you can quickly deploy new content whenever your creativity starts to wane, keeping your ads consistently effective.
To set your team up for success, partnering with an agency that boasts content experts and platform wizards is crucial! An agency, particularly a full-service digital marketing agency, will be able to focus on all aspects of your creative, from paid and organic social to Influencer marketing, and ensure that you have a healthy mix of content for all media platforms. Furthermore, collaborating with such an agency ensures consistent, high-quality content production for upcoming quarters and beyond, guaranteeing ongoing success and fresh creative throughout the year!
Taking things one step further — working with an agency and having a team to help you tap into trends when they arise is also extremely important! Agencies are also well versed in the language of content, specifically what types of content resonate with audiences on platforms like TikTok and Instagram.
If your brand is struggling to keep up with trending content or are interested in tapping into new platforms, a strategist at Breef is only a call away to help you find the perfect agency for all your advertising needs!
We've built our platform to swiftly connect brands like yours with top-tier agencies, enabling you to execute your AoA strategy and efficiently meet all your marketing needs. When you’re ready to get started, book a call with a Marketing Strategist here.
