Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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Videography
At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).
Most Outsourced
V
Viewability
A metric focused on ads being physically seen by users.
V
Virtual Events
The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.
V
Weather-wise Marketing
The idea that real-time weather data can give marketers a deeper understanding of their audience and support contextual messaging — as weather can impact a person's routine, experiences and even mood.
W
White Label
A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.
W
Word-of-Mouth Marketing
Promotion driven by satisfied customers sharing recommendations with others.
W
X
The new Twitter? Looks like it! Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.
X
YTD Spend
A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.
Y
eComm
We could argue that the world is a better place because of eComm. The online equivalent of a brick-and-mortar store, eCommerce is the trading of goods + services over the internet.
e
eCommerce
eCommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
e
AR
Augmented reality! AR is tech that superimposes computer-generated images or video onto a user’s real-world view. We’re seeing this pop up everywhere from larger than life handbags to a series of new Snapchat lenses celebrating beauty brands.
A
Abandoned Cart
When a potential customer adds items to their online shopping cart but leaves the site without completing the purchase.
A
Activation
An activation is a marketing event or campaign that is designed to get consumers to interact with a brand and thus build loyalty.
A
Ad Blocker
An ad blocker is software designed to filter or remove ads — pop-ups, for example — from online content. Users add such programs to their web browsers. Ad blockers work by recognizing ad server tags.
A
Ad Exchange
An ad exchange is a marketplace for automated buying and selling of ad inventory. Advertisers can connect to ad exchanges via demand-side platforms, target audiences and bid on space. Publishers tend to utilize supply-side platforms.
A
Ad Extensions
Additional information or links provided alongside a text ad to improve visibility and performance.
A
Addressability
The ability to use media to target and connect with specific individuals — as opposed to a large group of users. Why is it important? Addressability gives marketers the ability to customize communications to individuals to meet their needs.
A
Adsense
Google’s program that allows website owners to monetize their content by displaying targeted ads.
A
