Breef Glossary

At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).

A metric focused on ads being physically seen by users.

The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.

The idea that real-time weather data can give marketers a deeper understanding of their audience and support contextual messaging — as weather can impact a person's routine, experiences and even mood.

A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.

Promotion driven by satisfied customers sharing recommendations with others.

The new Twitter? Looks like it! Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.

A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.

We could argue that the world is a better place because of eComm. The online equivalent of a brick-and-mortar store, eCommerce is the trading of goods + services over the internet.

eCommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.