Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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Videography
At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).
Most Outsourced
V
Viewability
A metric focused on ads being physically seen by users.
V
Virtual Events
The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.
V
Weather-wise Marketing
The idea that real-time weather data can give marketers a deeper understanding of their audience and support contextual messaging — as weather can impact a person's routine, experiences and even mood.
W
White Label
A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.
W
Word-of-Mouth Marketing
Promotion driven by satisfied customers sharing recommendations with others.
W
X
The new Twitter? Looks like it! Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.
X
YTD Spend
A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.
Y
eComm
We could argue that the world is a better place because of eComm. The online equivalent of a brick-and-mortar store, eCommerce is the trading of goods + services over the internet.
e
eCommerce
eCommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
e
CX
Short for customer experience, CX is the overall experience and impression a customer has of your brand after interacting through the buyer journey.
C
Call to Action (CTA)
A prompt encouraging users to take a specific action.
C
CapCut
Owned by TikTok’s parent company ByteDance, CapCut is a video editing app with easy-to-use templates. In recent months, CapCut templates have been blowing up on TikTok, and we can’t get enough!
C
Challenger Brand
A brand that disrupts an industry — forcing larger players in the space to shift the way they do business.
Trending
C
Channel Mix
The combination of channels a brand or company uses to communicate their messaging to their audience.
Trending
C
Churn Rate
The percentage of customers who stop using a product or service.
C
Click-through Rate (CTR)
The percentage of people who click on an ad or link.
C
Community
Can’t have a brand without it. The goal of building community not only fosters brand loyalty, but gives you the opportunity to tap into the perspective of the people that matter most — your customers! P.S. We LOVE our Breef community!
C
