Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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Videography
At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).
Most Outsourced
V
Viewability
A metric focused on ads being physically seen by users.
V
Virtual Events
The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.
V
Weather-wise Marketing
The idea that real-time weather data can give marketers a deeper understanding of their audience and support contextual messaging — as weather can impact a person's routine, experiences and even mood.
W
White Label
A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.
W
Word-of-Mouth Marketing
Promotion driven by satisfied customers sharing recommendations with others.
W
X
The new Twitter? Looks like it! Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.
X
YTD Spend
A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.
Y
eComm
We could argue that the world is a better place because of eComm. The online equivalent of a brick-and-mortar store, eCommerce is the trading of goods + services over the internet.
e
eCommerce
eCommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
e
B2C
Marketing or sales directed at individual consumers.
B
Blanding
The opposite of brand differentiation, blanding is the phenomenon of brands adopting the same minimalist aesthetic across the market. Many feel blanding removes negative associations, attempting neutrality — the downside? It also removes brand personality.
Trending
B
Blockchain
Blockchain is technology that allows for a distributed and continually updated record of transactions. Blockchain has no single point of failure and cannot be controlled by any one entity. Bitcoin, for example, relies on blockchain.
B
Bounce Rate
The percentage of visitors who leave a website after viewing only one page.
B
Brand Equity
The value that comes from the perception of a brand name rather than the value of a product or service itself — i.e. the social value of a brand name.
B
Brand Heat
Akin to buzz or hype, generating brand heat refers to igniting strong interest in a brand — who doesn't want that?
B
Brand Identity
Any visual or verbal brand element that showcases the brand's desired image while telling a meaningful story. Essentially the tangible brand elements that create a business's identity: logo, brand mark, brand colors, type, etc.
Popular on Breef
B
Brand Safety
Brand safety encompasses the strategies and technologies used to make sure ads are placed only in contexts that would not harm the brand. Tools for this are often added to ad exchanges.
B
