Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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Videography
At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).
Most Outsourced
V
Viewability
A metric focused on ads being physically seen by users.
V
Virtual Events
The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.
V
Weather-wise Marketing
The idea that real-time weather data can give marketers a deeper understanding of their audience and support contextual messaging — as weather can impact a person's routine, experiences and even mood.
W
White Label
A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.
W
Word-of-Mouth Marketing
Promotion driven by satisfied customers sharing recommendations with others.
W
X
The new Twitter? Looks like it! Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.
X
YTD Spend
A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.
Y
eComm
We could argue that the world is a better place because of eComm. The online equivalent of a brick-and-mortar store, eCommerce is the trading of goods + services over the internet.
e
eCommerce
eCommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
e
Return on Ad Spend (ROAS)
A measure of revenue generated for every dollar spent on advertising.
R
Return on Investment
Is it worth the money? Find out with this classic metric, which is calculated by dividing an investment’s return (total value minus cost) by its cost. If this percentage is positive and high, your investment is likely pulling its weight.
R
Revenue Forecasting
Like the weather, but better. The process of estimating future revenue. Usually takes into account past revenue trends, market conditions and other factors to predict how much money a company is likely to earn in the future.
R
SEO
It’s complex, and stands for "search engine optimization.” SEO is the art + science of improving a site's visibility to help it rank higher on a search engine's unpaid results page through use of strategic content, key words, meta descriptions and links.
High Impact
S
SERP (Search Engine Results Page)
The page displayed by a search engine in response to a user's query.
S
SMS Marketing
Simply put, text messaging. An opt-in marketing channel used to communicate with leads + customers to keep brands top of mind and drive repeat sales / interactions. Very successful with core, repeat customers. How will SMS save the day? Conversion + revenue.
Popular on Breef
S
SOW
Statement of Work. This is the final agreement outlining project goals and deliverables, keeping you and your client on the same page regarding deadlines, scope of work and expectations.
S
Shoppable TV
A shopping experience that allows consumers to make purchases on their TV — often through QR codes or features that have been added to streaming platforms. For example, Peacock's AI integration that allows users to shop for products that they see in a shows.
S
