Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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Videography
At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).
Most Outsourced
V
Viewability
A metric focused on ads being physically seen by users.
V
Virtual Events
The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.
V
Weather-wise Marketing
The idea that real-time weather data can give marketers a deeper understanding of their audience and support contextual messaging — as weather can impact a person's routine, experiences and even mood.
W
White Label
A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.
W
Word-of-Mouth Marketing
Promotion driven by satisfied customers sharing recommendations with others.
W
X
The new Twitter? Looks like it! Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.
X
YTD Spend
A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.
Y
eComm
We could argue that the world is a better place because of eComm. The online equivalent of a brick-and-mortar store, eCommerce is the trading of goods + services over the internet.
e
eCommerce
eCommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
e
ROI (Return on Investment)
A financial metric evaluating the profitability of an investment.
R
Rawthentic
A buzzy portmanteau that you've likely heard only recently — the idea of 'rawthentic' marketing emphasizes the cultural shift to raw, authentic and unfiltered content winning with consumers (over highly produced, polished content).
R
Referral
When an existing customer recommends a product or service to others, often incentivized by rewards.
R
Remarketing
A marketing strategy that targets ads at users who have previously interacted with your website.
Trending
R
Reputation Management
The practice of shaping public perception of a business or individual by monitoring and managing feedback.
R
Responsive Emails
Emails designed to be visually appealing and functional across all devices, especially mobile.
R
Responsive Web Design
Designing websites to ensure they automatically adjust and optimize across various devices.
R
Retargeting
Retargeting, also called personalization, is aimed at directing an internet user back to a website they left via tracking browsing behavior to deliver customized advertising. Cookies, for example, can be used to deliver ads to users after they leave a website.
R
