Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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Videography
At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).
Most Outsourced
V
Viewability
A metric focused on ads being physically seen by users.
V
Virtual Events
The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.
V
Weather-wise Marketing
The idea that real-time weather data can give marketers a deeper understanding of their audience and support contextual messaging — as weather can impact a person's routine, experiences and even mood.
W
White Label
A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.
W
Word-of-Mouth Marketing
Promotion driven by satisfied customers sharing recommendations with others.
W
X
The new Twitter? Looks like it! Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.
X
YTD Spend
A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.
Y
eComm
We could argue that the world is a better place because of eComm. The online equivalent of a brick-and-mortar store, eCommerce is the trading of goods + services over the internet.
e
eCommerce
eCommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
e
Affiliate Marketing
How most brands / influencers / publications make money. A performance-based marketing channel in which an external website (the affiliate) earns a commission for any sales they drive for an advertiser. It’s the hero for driving traffic and revenue.
High Impact
A
Amazon Marketing Services (AMS)
Promoting yourself on the shopping giant, Amazon. These seller advertising solutions are offered by Amazon to help boost sales and visibility — including Amazon Display Ads, Amazon Sponsored Products and Amazon Sponsored Brands.
A
Ambient Computing
Also known as ubiquitous computing, ambient computing is the integration of tech and AI into our everyday lives to automate tasks. What does it mean for marketers? Potential ease of data capture and analysis — among other things.
A
Anchor Text
The clickable text in a hyperlink that often influences search rankings.
A
Apple Intelligence
Apple’s built-in AI assistant — focuses on user privacy and utilizes personal context to offer features like writing assistance, image generation and improved Siri functionality.
A
Art Direction
The oversight and visual execution of the creative concept + strategy outlined via creative direction. Good art direction allows the brand to be easily identifiable.
A
Awareness
The act of being known! The goal of gaining ‘more eyeballs,' spreading your message and establishing high brand recognition amongst your target market.
A
B2B
Transactions or marketing efforts between two businesses.
B
