Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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Videography
At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).
Most Outsourced
V
Viewability
A metric focused on ads being physically seen by users.
V
Virtual Events
The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.
V
Weather-wise Marketing
The idea that real-time weather data can give marketers a deeper understanding of their audience and support contextual messaging — as weather can impact a person's routine, experiences and even mood.
W
White Label
A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.
W
Word-of-Mouth Marketing
Promotion driven by satisfied customers sharing recommendations with others.
W
X
The new Twitter? Looks like it! Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.
X
YTD Spend
A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.
Y
eComm
We could argue that the world is a better place because of eComm. The online equivalent of a brick-and-mortar store, eCommerce is the trading of goods + services over the internet.
e
eCommerce
eCommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
e
Priming
A subconscious reaction to something (an ad, social post, email, etc.) that influences or triggers conscious behaviors (i.e. making a purchase, engaging on social, etc.). Crucial in the customer journey to ultimately making a purchasing decision.
P
Privacy Sandbox
Google's post-cookie advertising platform. Though the timeline of cookie deprecation continues to change due to the intricacies involved in the data shift, the current expected rollout is mid-2025.
P
Product Marketing
The process of promoting and selling a specific product, focusing on positioning and messaging.
P
Production
Overseeing a campaign, event or photoshoot from A-Z. Those in production work closely with creative directors to execute designs and marketers to make sure their strategy comes to life. They help with everything from casting to location scouting and run-of-show.
Most Outsourced
P
Programmatic Advertising
Automated media buying — i.e. purchasing ads using automated tech and algorithms. The benefits? Low-cost, large-scale reach and real-time data.
P
Project Scope
A high-level overview of a client’s needs inclusive of goals, timing + key considerations.
P
Public Relations
Making sure your brand is seen, heard and validated. Getting the word out about a business or an individual to shape public image + reputation. Breef Tip: PR is a long game. You’ll need a strategy, strong message and relationships.
Investment Worthy
P
Purpose Marketing
A marketing strategy where efforts are focused on promoting a brand's core values, mission and social responsibility — aligning with causes or principles that resonate deeply with their audience.
P
