Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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Videography
At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).
Most Outsourced
V
Viewability
A metric focused on ads being physically seen by users.
V
Virtual Events
The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.
V
Weather-wise Marketing
The idea that real-time weather data can give marketers a deeper understanding of their audience and support contextual messaging — as weather can impact a person's routine, experiences and even mood.
W
White Label
A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.
W
Word-of-Mouth Marketing
Promotion driven by satisfied customers sharing recommendations with others.
W
X
The new Twitter? Looks like it! Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.
X
YTD Spend
A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.
Y
eComm
We could argue that the world is a better place because of eComm. The online equivalent of a brick-and-mortar store, eCommerce is the trading of goods + services over the internet.
e
eCommerce
eCommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
e
Omnibuyers
A consumer who shops when they want, how they want and where they want. Today's shoppers value quick and effortless experiences across channels — marketers who are rethinking their strategies to meet the needs of these shoppers are driving big results.
O
Omnichannel Marketing
A seamless and integrated customer experience across all marketing and sales channels.
O
Organic Reach
The number of people who see your content naturally without paid promotion.
O
Organic Search
Traffic that comes to a website from unpaid search engine results.
O
Organic Social
OG social media. Any "free" content posted on social media to drive brand awareness + engagement with current followers. More time and effort is invested to achieve longer-lasting results.
Popular on Breef
O
Owned Media
Marketing channels fully controlled by a business, such as blogs, websites, or social media pages.
O
PMax
I.e. Performance Max campaigns, PMax is an automated campaign type within Google Ads, that uses AI to drive conversion across channels — including Search, Display, YouTube, Discover, Gmail and Maps.
P
Packaging Design
The best packaging makes us swoon. The design of the physical container that holds a brand's product and helps enhance the customer experience. Ideally, the product's appearance matches the brand's positioning.
P
