Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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Videography
At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).
Most Outsourced
V
Viewability
A metric focused on ads being physically seen by users.
V
Virtual Events
The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.
V
Weather-wise Marketing
The idea that real-time weather data can give marketers a deeper understanding of their audience and support contextual messaging — as weather can impact a person's routine, experiences and even mood.
W
White Label
A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.
W
Word-of-Mouth Marketing
Promotion driven by satisfied customers sharing recommendations with others.
W
X
The new Twitter? Looks like it! Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.
X
YTD Spend
A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.
Y
eComm
We could argue that the world is a better place because of eComm. The online equivalent of a brick-and-mortar store, eCommerce is the trading of goods + services over the internet.
e
eCommerce
eCommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
e
Leads
Potential customers who have expressed interest in a product or service.
L
Lions Creators
This year Cannes Lions is introducing Lions Creators — an event happening alongside the main festival, dedicated to providing learning and networking opportunities all about creators and the creator economy.
L
Loyalty Programs
A strategy used to encourage customers to become (or continue to be) repeat customers. Common loyalty programs include rewards, points, discounts and insider perks.
L
Makegood
Makegood is rerunning an ad or providing additional ad inventory when the original slot underperformed versus provided ratings. A related term is audience deficiency unit: ad inventory provided to the advertiser to fulfill the original rate guarantee.
M
MarTech
The technology and software tools used to execute, manage, and measure marketing strategies.
M
Market Research
The process of gathering information about target markets or customers.
M
Marketing Campaign
A hero moment. A blast around your brand / product. Basically, a strategic + organized effort to promote a business through multiple mediums. Most brands plan a few campaigns per year and bring in agencies to help.
Most Outsourced
M
Marketing Funnel
The stages a customer goes through from awareness to purchase.
M
