Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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Videography
At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).
Most Outsourced
V
Viewability
A metric focused on ads being physically seen by users.
V
Virtual Events
The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.
V
Weather-wise Marketing
The idea that real-time weather data can give marketers a deeper understanding of their audience and support contextual messaging — as weather can impact a person's routine, experiences and even mood.
W
White Label
A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.
W
Word-of-Mouth Marketing
Promotion driven by satisfied customers sharing recommendations with others.
W
X
The new Twitter? Looks like it! Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.
X
YTD Spend
A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.
Y
eComm
We could argue that the world is a better place because of eComm. The online equivalent of a brick-and-mortar store, eCommerce is the trading of goods + services over the internet.
e
eCommerce
eCommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
e
ID++
An unconfirmed program Amazon is (quietly) working on as a data solution to win in the post-cookie world.
I
Illustration
Color me mine? A unified + distinct medium that tells a story in a way that photography and icons cannot. Illustration can help support or tell the whole story while creating an on-brand emotional connection.
Most Outsourced
I
Impression
The number of times an ad or content is displayed.
I
Inbound Marketing
Attracting customers through valuable content.
I
Incrementality
Measures an event that wouldn't have occurred without an action being taken (ad click, social interaction), that leads to a desired outcome (website visit, purchase).
I
Indexing
Adding web pages to a search engine’s database.
I
Influencer Marketing
Influencer marketing is a relationship-based marketing tactic built upon partnerships between brands and influencers to build increased awareness + conversion.
Gen Z Approved
I
Intangible Economy
An economy increasingly focused on intangible assets and ideas that generate value as opposed to tangible assets and materials. In recent decades, the American economy has continued to shift this way with growing importance on intangibles like patents and brands.
I
