Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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Videography
At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).
Most Outsourced
V
Viewability
A metric focused on ads being physically seen by users.
V
Virtual Events
The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.
V
Weather-wise Marketing
The idea that real-time weather data can give marketers a deeper understanding of their audience and support contextual messaging — as weather can impact a person's routine, experiences and even mood.
W
White Label
A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.
W
Word-of-Mouth Marketing
Promotion driven by satisfied customers sharing recommendations with others.
W
X
The new Twitter? Looks like it! Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.
X
YTD Spend
A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.
Y
eComm
We could argue that the world is a better place because of eComm. The online equivalent of a brick-and-mortar store, eCommerce is the trading of goods + services over the internet.
e
eCommerce
eCommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
e
Go-to-Market (GTM) Strategy
A plan outlining how to deliver a product to customers.
G
Graphic Design
It’s everywhere: social, billboards, website, decks, signs, you name it. Composing and arranging visual elements of a project by manipulating graphics, media + typography, graphic design uses visual hierarchy to help enhance a message.
G
Growth Marketing
Data-driven strategies focused on business scaling through experimentation.
Popular on Breef
G
Guerrilla Marketing
Creative, low-cost marketing strategies to create buzz.
G
Hashtag
A keyword preceded by a “#” symbol to categorize and amplify content.
H
Haute-spitality
The trend of luxury fashion brands making their mark in the food and hospitality spaces through activations, pop-ups and partnerships. The goal? Engaging with younger consumers by creating photo opportunities that will go viral on social platforms.
H
Heatmapping
The process of gaining insight into how users interact with a webpage via heatmaps — a visual representation of where users click, scroll or dwell on any given webpage.
H
Hyper-personalization
The method of leveraging data and AI to tailor marketing messaging individually in order to meet a customers wants and needs.
H
