Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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Videography
At the heart of every social media channel or website is great video. Created in-house or retrieved from a stock site, videography is strategically used to helps ensure a brand or product is defined (and memorable).
Most Outsourced
V
Viewability
A metric focused on ads being physically seen by users.
V
Virtual Events
The new kids on the block. Events held in a virtual environment vs. a physical location. They can be live-streamed or recorded and are a great workaround to physical barriers such as distance, weather + health. 99.9% of the time, they are a lot of fun.
V
Weather-wise Marketing
The idea that real-time weather data can give marketers a deeper understanding of their audience and support contextual messaging — as weather can impact a person's routine, experiences and even mood.
W
White Label
A product / service created by a company or producer that is subsequently rebranded to appear as if it is made by another company.
W
Word-of-Mouth Marketing
Promotion driven by satisfied customers sharing recommendations with others.
W
X
The new Twitter? Looks like it! Elon Musk rebranded Twitter to “X”, removing the iconic blue bird logo. This news was met with dissatisfaction from many, and confusion from others — we’ll be keeping an eye on how this rebrand affects the platform.
X
YTD Spend
A measure of how much money you’ve spent this year, from the very first day of your calendar year through today’s date.
Y
eComm
We could argue that the world is a better place because of eComm. The online equivalent of a brick-and-mortar store, eCommerce is the trading of goods + services over the internet.
e
eCommerce
eCommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
e
Forecast
A financial projection used to assist decision-making which estimates future revenue and expenses based on current trends and assumptions. Essentially, a way to see into the future, if you play your cards right.
F
Freemium
Free + a premium — a pricing structure where a basic model of a product or service is free of charge, but additional features or quality improvements cost money. Note: E.g. a free photo editing app that charges for additional tools.
F
GARM
The Global Alliance for Responsible Media, GARM, was launched in 2019 with the purpose of addressing the challenges of harmful digital content and its monetization — in hopes of creating online safety for both consumers and advertisers.
G
GDPR
DPR, short for General Data Protection Regulation, is a European Union law governing digital data collection, use, and storage. GDPR is intended to protect data privacy and requires companies within the EU to explain how personal data is collected and used.
G
Genre-bending
Any piece of media or art that exists across genres, or combines elements of multiple genres — defying traditionally established genre distinctions. A popular trend in podcasting right now, the podcasts that are topping the charts tend to naturally genre-bend.
G
Geofencing
Location-based marketing that triggers actions in defined geographic areas.
G
Geotargeting
Delivering targeted content to consumers based on their geolocation — critical to ensuring you're reaching your target audience.
G
Gifting
A popular form of influencer marketing where brands gift free product to influencers, creators or celebrities — with the hope that they will be spotted with the product or share it with their community on social.
Most Outsourced
G
