Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Marketing Mix
The combination of product, price, place, and promotion strategies used to market a product.
M
Marketing Strategy
Basically, your guide/map/roadmap. It’s a business' overall marketing game plan for reaching + retaining customers. Strategies can be innovative, or they can be previously tried + tested. Make sure your strategy covers the ‘w’s’ - who, what, when, where and why.
M
Marketing Tech Stack
A group of technologies that marketers leverage to optimize marketing activities.
M
Media Planning
The process of selecting media platforms to reach the target audience effectively.
M
Meta Description
A brief HTML tag that describes a web page's content, displayed in search engine results.
M
Narrowcasting
Broadcasting tailored content to a specific segment of the audience.
N
Network Marketing
A business model where salespeople earn commissions for selling products and recruiting others.
N
OOH
The acronym for "out-of-home advertising" — refers to any type of advertising that users experience outside of their home. Examples include billboards, signage and public activations.
O
Omnibuyers
A consumer who shops when they want, how they want and where they want. Today's shoppers value quick and effortless experiences across channels — marketers who are rethinking their strategies to meet the needs of these shoppers are driving big results.
O
Omnichannel Marketing
A seamless and integrated customer experience across all marketing and sales channels.
O
Organic Reach
The number of people who see your content naturally without paid promotion.
O
Organic Search
Traffic that comes to a website from unpaid search engine results.
O
Organic Social
OG social media. Any "free" content posted on social media to drive brand awareness + engagement with current followers. More time and effort is invested to achieve longer-lasting results.
Popular on Breef
O
Owned Media
Marketing channels fully controlled by a business, such as blogs, websites, or social media pages.
O
PMax
I.e. Performance Max campaigns, PMax is an automated campaign type within Google Ads, that uses AI to drive conversion across channels — including Search, Display, YouTube, Discover, Gmail and Maps.
P
Packaging Design
The best packaging makes us swoon. The design of the physical container that holds a brand's product and helps enhance the customer experience. Ideally, the product's appearance matches the brand's positioning.
P
Paid Media
Advertising that businesses pay for to promote their content or products.
High Impact
P
Paid Search + Display
Pay to play’ with Google? Kinda. But really, it’s intent-driven digital marketing strategies that allow advertisers to pay to place a targeted ad at the top of a specific search results page.
P
Paid Social
Show me the money, honey!’ A form of digital advertising that relies on social platforms and advanced targeting to reach custom audiences, expanding the reach of a brand and its core offering.
Popular on Breef
P
Pay-per-click (PPC)
A digital advertising model where advertisers pay each time a user clicks on their ad.
P
Persona
A fictional character that represents the characteristics of your larger target demographic — incredibly helpful in identifying your audience's wants and needs.
P
Personalization
Personalization, also called retargeting, tracks a user's internet-browsing behavior to deliver customized advertising. Cookies, for example, collect user information on websites which can be used to deliver ads to users after they leave a company's website.
P
Photography
Smile! Created in-house or retrieved from a stock site, photography is strategically used to curate a specific look and feel that helps ensure branding is defined + distinct.
Most Outsourced
P
Podcast Advertising
An audio-first channel that can reach niche audiences and increase brand awareness. As modern "talk radio," podcasts serve content about specific topics + subjects to high-intent listeners.
Investment Worthy
P
Brandformance
Merging the words “branding” and “performance”, brandformance is the idea that campaigns can (and should) be designed with the focus of establishing brand identity AND exceeding performance targets — i.e. building campaigns that work smarter across the funnel.
Trending
B
Branding
What makes a business memorable — its DNA. A combination of design, mission + other elements to showcase what a brand does, who it serves and why it exists. Those with unique branding have an edge over their competitors.
Popular on Breef
B
Budget
You guessed it: a tool to help us plan spending and investment accordingly to ensure a company is not over-spending and making a profit. If you don’t have one, you need one.
B
Budget Allocation
The process of distributing hard-earned cash to various projects or activities that will positively impact the business. Effective budget allocation will prioritize certain objectives and ensure that resources are used efficiently.
B
Budget Variance
Over or under? The difference between the actual amount spent or earned and its budgeted amount for a time period vs. what was planned. Positive variance means that actual revenue or spending is higher than planned, and vice versa.
B
Budgetary Slack
Intentional cushion for expenses or revenues in a budget. It can help in a pinch with unexpected expenses or help achieve targets more easily — but it can also lead to misallocation.
B
Buyer Persona
A semi-fictional representation of an ideal customer based on research and data.
B
CTV Ads
AKA Connected TV ads — video ads that are delivered via a streaming service while users are watching content. What's the big deal? Most ad platforms weren't built to handle the complexity that effective CTV advertising requires — with advertisers needing the capability to incorporate a combination of contextual placement and audience-based targeting.
C
