Creative + Brand
Digital Marketing
Comms + Campaigns
Web + Technology
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Marketing Mix
The combination of product, price, place, and promotion strategies used to market a product.
M
Marketing Strategy
Basically, your guide/map/roadmap. It’s a business' overall marketing game plan for reaching + retaining customers. Strategies can be innovative, or they can be previously tried + tested. Make sure your strategy covers the ‘w’s’ - who, what, when, where and why.
M
Marketing Tech Stack
A group of technologies that marketers leverage to optimize marketing activities.
M
Media Planning
The process of selecting media platforms to reach the target audience effectively.
M
Meta Description
A brief HTML tag that describes a web page's content, displayed in search engine results.
M
Narrowcasting
Broadcasting tailored content to a specific segment of the audience.
N
Network Marketing
A business model where salespeople earn commissions for selling products and recruiting others.
N
OOH
The acronym for "out-of-home advertising" — refers to any type of advertising that users experience outside of their home. Examples include billboards, signage and public activations.
O
Omnibuyers
A consumer who shops when they want, how they want and where they want. Today's shoppers value quick and effortless experiences across channels — marketers who are rethinking their strategies to meet the needs of these shoppers are driving big results.
O
Omnichannel Marketing
A seamless and integrated customer experience across all marketing and sales channels.
O
Organic Reach
The number of people who see your content naturally without paid promotion.
O
Organic Search
Traffic that comes to a website from unpaid search engine results.
O
Organic Social
OG social media. Any "free" content posted on social media to drive brand awareness + engagement with current followers. More time and effort is invested to achieve longer-lasting results.
Popular on Breef
O
Owned Media
Marketing channels fully controlled by a business, such as blogs, websites, or social media pages.
O
PMax
I.e. Performance Max campaigns, PMax is an automated campaign type within Google Ads, that uses AI to drive conversion across channels — including Search, Display, YouTube, Discover, Gmail and Maps.
P
Packaging Design
The best packaging makes us swoon. The design of the physical container that holds a brand's product and helps enhance the customer experience. Ideally, the product's appearance matches the brand's positioning.
P
Paid Media
Advertising that businesses pay for to promote their content or products.
High Impact
P
Paid Search + Display
Pay to play’ with Google? Kinda. But really, it’s intent-driven digital marketing strategies that allow advertisers to pay to place a targeted ad at the top of a specific search results page.
P
Paid Social
Show me the money, honey!’ A form of digital advertising that relies on social platforms and advanced targeting to reach custom audiences, expanding the reach of a brand and its core offering.
Popular on Breef
P
Pay-per-click (PPC)
A digital advertising model where advertisers pay each time a user clicks on their ad.
P
Persona
A fictional character that represents the characteristics of your larger target demographic — incredibly helpful in identifying your audience's wants and needs.
P
Personalization
Personalization, also called retargeting, tracks a user's internet-browsing behavior to deliver customized advertising. Cookies, for example, collect user information on websites which can be used to deliver ads to users after they leave a company's website.
P
Photography
Smile! Created in-house or retrieved from a stock site, photography is strategically used to curate a specific look and feel that helps ensure branding is defined + distinct.
Most Outsourced
P
Podcast Advertising
An audio-first channel that can reach niche audiences and increase brand awareness. As modern "talk radio," podcasts serve content about specific topics + subjects to high-intent listeners.
Investment Worthy
P
ID++
An unconfirmed program Amazon is (quietly) working on as a data solution to win in the post-cookie world.
I
Illustration
Color me mine? A unified + distinct medium that tells a story in a way that photography and icons cannot. Illustration can help support or tell the whole story while creating an on-brand emotional connection.
Most Outsourced
I
Impression
The number of times an ad or content is displayed.
I
Inbound Marketing
Attracting customers through valuable content.
I
Incrementality
Measures an event that wouldn't have occurred without an action being taken (ad click, social interaction), that leads to a desired outcome (website visit, purchase).
I
Indexing
Adding web pages to a search engine’s database.
I
Influencer Marketing
Influencer marketing is a relationship-based marketing tactic built upon partnerships between brands and influencers to build increased awareness + conversion.
Gen Z Approved
I
Intangible Economy
An economy increasingly focused on intangible assets and ideas that generate value as opposed to tangible assets and materials. In recent decades, the American economy has continued to shift this way with growing importance on intangibles like patents and brands.
I
