Every brand comes to the point where they consider whether or not they should hire an agency. As a company grows, so should its marketing strategy. As marketers, we’ve been there — and we can help! Keep reading for more about when you should consider hiring an agency to support your company.
Your Brand is in a Growth Phase
Turning a corner in your brand’s growth is always an exciting prospect, but one that comes with new challenges and considerations. Finding yourself in a position of higher demand or revenue can mean less time for your team to dedicate to marketing or the need to reconsider how your brand is positioned to new audiences. Hiring an agency can help ease this pressure so your brand can handle this milestone seamlessly.
You Need Niche Expertise
Marketing a brand takes work across many disciplines, and there is no one-size-fits-all. Especially when zeroing in on a more technical area of your brand’s marketing, having a team that understands best practices and has deep experience can be a game-changer. Whether it’s SEO, experiential marketing, or web design, bringing in an expert to lead your efforts means quicker results, not to mention peace of mind.
Your Brand or Marketing Strategy is Pivoting
Whether you’re shifting focus to a new audience/consumer segment, starting a presence on a new channel, or updating your brand’s offerings or branding, a shift in your brand or marketing strategy is the perfect time to invest in an agency. Especially in times of change, having a team at your disposal to support and provide expertise can be invaluable.
You Need to Free Up Time
Whether you’re a marketing team of 1 or 20, we know you’re busy. In a marketing landscape that changes almost daily, it takes a lot to keep up (and requires wearing a lot of hats!). When you’re running a business, time is a commodity. By outsourcing some of the marketing work, you free up time to focus on the big stuff, like your goals and customers.
You Need New Perspectives
It’s easy to get stuck in a silo when it comes to marketing a brand. If you can’t figure out why your current strategies aren’t working or are just running out of ideas to keep your brand + socials feeling fresh, bringing in an agency also means bringing in new perspectives. An agency will bring both expertise and new context to your brand, having worked closely with other brands (like yours!) to achieve the same goals.
When it’s time for your brand to work with an agency, Breef is here to support you! With more than 25k agencies in our community specializing in over 50 project types, we’ll help you find the perfect team to support your brand. To get started, book a call with a Marketing Strategist.
