In today’s day and age, brands are always trying to come up with creative and competitive ways of appealing to their target audiences in innovative and strategic formats. It can be overwhelming at times to think about every marketing project for the upcoming months or year that you need all at once, especially when trying to take into consideration what competitors and top trends are focusing on as well. As marketers, we’ve been there and know how helpful it can be to have a plan of action. Here is a breakdown of how to effectively map out which marketing strategies to focus on and when and how Breef can connect you with the right agency for all of your upcoming projects!
The Marketing Calendar
Planning and mapping out projects and campaigns is the best way to stay organized and ensure nothing gets left out on your to-do list. Creating a ‘Marketing Calendar’ that is broken down by month, quarter, and year is a perfect way to start structuring your list of priorities and assign deadlines for projects (and when to start considering upcoming projects). Your ideal Marketing Calendar should include all internal initiatives, holidays, major sales moments, and any pressing sales or growth goals coming up. It’s important to track when you need a project, how far in advance your project needs to be drafted up, and what your competitors are doing to make sure that you are as best prepared for upcoming holidays, sales, targets, and milestones as possible.
Once your marketing needs and goals have been mapped out, an agency can help you take your dreams to life and execute any key projects or goals you have. Agencies can support you with any task or campaign you have in mind, keeping in mind budget and timing and driving the overall success of your business.
How To Monitor Industry Trends
One of the biggest goals of marketing and sales is to grow a business while being the standout leader in your industry. In order to successfully cater your messaging to your target audience, it is important to make sure you are aware of which marketing tactics are popular at the moment to better relate to your consumers. Keeping an eye on what competitors are doing, what their marketing process looks like, and how they are appealing to their audience is a great way to understand what you should be doing, too (and how you can do it better).
Completing a competitive analysis is a great place to start when monitoring industry trends. Below is a step-by-step breakdown of the different elements to consider and why each will help you elevate your business strategies.
Competitor Analysis
By focusing on the strengths and weaknesses of your competitors, you will be better able to understand what works and what doesn’t when it comes to planning your marketing strategy.
Consumer Analysis
Conducting research on consumer habits will help you to better understand what your target audience truly needs, what trends and behaviors they are favoring at the moment, and how you can cater your marketing strategies to better suit their interests.
Business Analysis
The last step in this process would be to dig deep into your current marketing and business performance. After consolidating your findings, you can develop a comprehensive marketing strategy that not only meets your target audiences’ expectations but allows you to become the industry leader as well.
How can an agency (and Breef) help?
Once you have discovered which marketing campaigns your company needs to focus on, an agency will be able to take your ideas to the next level, delivering results and providing support and implementation every step of the way. We know searching for the perfect agency can be tough, and that is where Breef comes in to help you find the perfect agency for any and all of your digital or creative needs!
Here at Breef, we make the agency search seamless for you. Once you have developed your marketing goals, we do all the dirty work for you! From planning your first project, writing the scope, and connecting you with curated and vetted agencies that fit the specific needs you’re looking for, Breef will help you every step of the way. To get started, feel free to book a call with a Marketing Strategist.
