So you’ve got a product, business concept, or maybe a great idea… but what’s next? What does it actually take to start a brand? What assets + plans are most important? How do you go from owning a business to owning a brand? Luckily, we’ve got plenty of expertise with brand and product launches.
Every founder must take three crucial initial steps to transform their idea into an empire. For each step of the way, you’ll need the right agency — Breef is the choice partner for entrepreneurs looking to launch + expand their brands with expert support.
You Need an Identity
What does your brand look like? Sound like? It's time to actualize your brand and translate your concept into a visual identity system and detailed brand guidelines. Refine your tone, logo, and website, and develop initial assets to help get your business off the ground. You know who you are—it's time to build your vision out and show it off to the world.
You Need a Strategy
Research, planning, and strategy are key to a business becoming a brand. Before launching a new product or service, it's of the utmost importance to identify your customers, determine what marketing channels are most effective for reaching them, and establish a game plan for how your customers will become your fans.
You Need to Execute
With your brand and launch plan in hand, it's time to step on the gas. We always recommend that clients kick-start their marketing with projects that require a more modest investment, like organic social media postings or email marketing campaigns to activate their current followings, but expert agency partners will always be there to make recommendations and help your team follow the path that is right for you.
Building a brand is challenging, from developing an identity to in-depth research and execution and launch. Working closely with experts throughout the process can save you time, provide invaluable support, and ensure each step is executed with precision and creativity. If you’re ready to start your entrepreneurship journey, check out our planning tool and consider booking a call with your dedicated Marketing Strategist.
